The Bergstrom Advantage


At Bergstrom Automotive, we strive to be the recognized leader of guest service through our commitment to treat everyone like family. You deserve complete peace of mind when it comes to owning your vehicle, regardless of whether it is NEW or PRE-OWNED.

We pledge to provide the finest personal service and facilities for our guests.

Incredible Selection

If you see it on the road, on television, or online, we will likely have it. As a Wisconsin Automotive Retailer, we support communities throughout the state with 25 Bergstrom locations, representing MORE THAN 35 BRANDS.

Guaranteed Quality 

Every pre-owned vehicle we sell goes through an extensive certification process. Whether it is the manufacturer's certification or BERGSTROM'S 123-POINT PRE-OWNED VEHICLE PROMISE CERTIFICATION, your vehicle is guaranteed to be up to the highest standard.

Dependable Service 

Bergstrom services all makes and models in our state-of-the-art facilities. Each of our highly trained and manufacturer certified technicians will provide friendly, quality workmanship. Our goal is to return your vehicle to you at factory specifications.

One of the Family 

As a guest of Bergstrom, you'll enjoy the best possible sales and service experience. Whether you're visiting one of our locations or on the telephone with us, you'll receive undivided attention, courteous service, and a commitment to be treated as one of the Bergstrom family.


  • Guest lounge with complimentary beverages & cookies, and free Wi-Fi
  • Complimentary car wash with every service visit
  • Full value for your trade-in, based on NADA trade-in values
  • Free appraisals (we'll buy your car, even if you're not buying one of ours!)
  • Free CarFax vehicle history report
  • Highly trained and manufacturer certified technicians
  • Courtesy shuttle transportation while your car is being serviced
  • Express maintenance service centers
  • Complimentary multi-point vehicle inspection
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